Digital Marketing and SEO Specialist

Digital Marketing and SEO Specialist

We are currently seeking a full-time Digital Marketing and SEO Specialist to join our Marketing team in the Salem, OR office. This position will be responsible for managing SEO activities, content and keyword development, link building and digital marketing initiatives to increase ranking on all major search networks and drive traffic to the company’s websites.

Key Responsibilities:

  • Work with marketing team to drive SEO in content creation and strategy
  • Perform ongoing keyword discovery, expansion, and optimization
  • Enhance website copy and landing pages to improve search engine optimization
  • Creating and driving consistency in brand voice from brand marketing copy to product descriptions
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Experience:

  • 2 years of related marketing experience
  • BS/MS degree in marketing or a related field

Requirements:

  • Detail oriented with strong communication skills
  • Excellent organizational and project management skills, including the ability to manage projects between multiple ongoing, related initiatives and divisions
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with CRM platform such as Pardot/Salesforce
  • Working knowledge of HTML and CSS

Benefits Include:

Medical, Dental, Vision, RX, 401K, Vacation, and Holiday Pay


How to Apply:

Email your resume and cover letter to marketing-job-application@esha.com.